Category Specialization


From the cooler-door to the  coffee-bar, from Warehouse to DSD Programs, Waterford Group has the contacts throughout the industry to help identify, develop and execute a program to … More...


From Retail HBA to Healthcare First Responders and Primary Care Facilities, Waterford Group can establish, develop and expand your portfolio … More...


From “healthy alternatives” to “traditional snack items”, Waterford Group’s working relationships can open doors to the key decision makers throughout the channels you are … More...

Why you need us

Marketing Support

With industry that’s growing more competitive by the minute, the need for innovative and highly effective marketing approaches has never been greater. Your livelihood rests in your … [More]

Sales Management

It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the … [More]


Product sourcing is a vital part of the world’s economy. Its use continues to grow, and an increasing number of businesses cannot compete without it. In fact, it has become so … [More]

Product Consulting

Our responsibility is to help you integrate the various segments of your business into a strategically focused whole, maximizing the value of your product by coordinating the … [More]

Business Development

Scouting: The earliest stage of a company. At this point, business development is about identifying various routes to market, points of leverage and providing the internal team … [More]

Supply Chain Management

Plan—This is the strategic portion of SCM. Companies need a strategy for managing all the resources that go toward meeting customer demand for their product or service. A big piece … [More]